THE original smart spender

Anniyah Khurshid 

Founder & President

About Me

I’m an entrepreneurship graduate who believes business can and should be a force for good, aiming to drive positive, transformative change.

I founded Smart Spenders, to initiate a societal change with no hidden agenda - granted, I know how wildly ambitious I sound, but I love this sense of delusion. I’m on a mission to radically disrupt norms, and pave the way for a future that's brighter, more knowledgable and more inclusive.

Sounds like a distant dream, but I’m an advocate for action. So, it’s not just empty rhetoric.

On a personal level, I love aesthetics. Oh wait maybe that’s too personal - my values of forgiveness, compassion, and empathy, influence all the decisions I make. Funnily enough, I decided to build this platform in an epiphanic moment following a conversation I had with my little sister. I keep her in mind when making big decisions because she’s so important to me - but, please don’t tell her I said this.

Within Smart Spenders I’m developing a data-driven culture that aims to purposefully create a community that’s empowered through knowledge, compassion, and the relentless pursuit of societal change.

Ultimately, at the end of the day - I’m just a lil entrepreneur who works part-time but dreams big.

  • Founder and President of Smart Spenders.

    Acting HR Lead & Partnerships Manager.

  • “Power corrupts and absolute power corrupts absolutely.” - Lord Acton

    “Screw it. Let’s do it!” - Sir R. Branson

  • Ras Al Khaimah, Miami (Florida), Italy… and just so many more!

  • anniyah@…

    Woah woah woah buy me a drink first at least. (Ahem, diet coke with ice ;)